Hi, I’m Kate
I earned my BFA in Graphic Design from Keene State College in 2017. After interning for an advertising and marketing agency during my junior and senior years of college, I fell in love with that particular field. My focus towards advertising and branding gave me the opportunity to design for award winning companies such as Alex and Ani, LLC and The TJX Companies, Inc. Although my area of focus is primarily advertising and brand identity, I enjoy experimenting in all areas of design, as well as Studio Art. My experience has taught me that design isn’t about successfully executing the latest trends or using cutting edge technology, but instead it is about strong communication and building true brand integrity.
My creative approach—no matter the medium—starts with an inspiration. I collect any little paper or scrap that grabs my attention. Some may call it hoarding, but I believe there is beauty in the overlooked. I do several iterations on each idea and usually end up refining the one I find most controversial.
To me, controversy isn’t about instigation, but rather, it is a way to grab an audience's attention. It plants a little bit of desire in their hearts and forces them to take a longer look. Ultimately, it’s about creating unique and memorable designs.